How to Use Ben Franklin Effect to Boost Customer’s Attention+Loyalty?
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How to Use Ben Franklin Effect to Boost Customer’s Attention+Loyalty?

ByMadiha Fatima

We are remarkable at disillusioning ourselves. We can’t recognize that our perceptions, attitudes, and views about the outer world are changed from within.  One of the most remarkable demonstrations of this cognitive bias is the Benjamin Franklin Effect. A general self-delusion is that we do nice things to people we like and bad things to…

Increase conversions on your landing page by fulfilling these 2 Emotional needs of your prospect.
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Increase conversions on your landing page by fulfilling these 2 Emotional needs of your prospect.

ByMadiha Fatima

Our emotions impact the decisions we make and the products we buy. It means any product we buy has an emotional reason attached to it. So, we don’t buy products; we buy a better version of ourselves.

For example, if you’re selling clothing and shoes, you are selling self-esteem and confidence. In the case of insurance, you are selling peace of mind.