programmatic seo
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Programmatic SEO: The Secret Ingredient in Today’s Top Ranking Websites + 1M+ Sessions

Why do websites like Tripadvisor, Yelp, and Zillow always appear at the top of hyper-specific search results? Ever wondered how they earn this great search visibility? The answer lies in Programmatic SEO. 

SEO is growing. But it’s time to break free from conventional strategies that rely solely on repetitive blog posts and link-building requests. Google Ads are becoming expensive. And organic discoverability has lost its effectiveness. 

Therefore, businesses must seek new ways to stand out. That’s where programmatic SEO can help you. By embracing creativity, thoughtfulness, and the magic of CSV data, programmatic SEO can attract millions of new customers per year. 

In this comprehensive guide, we’ll walk you through the process of getting started with programmatic SEO and help you revolutionize your SEO approach.

We’ll explore:

  • What is programmatic SEO?
  • How to implement it effectively? 4-step guide to Programmatic SEO
  • And what are the best strategies for building landing pages at scale? 

So, let’s jump right in and discover the power of programmatic SEO!

Understanding Programmatic SEO in Layman’s Terms

Programmatic SEO optimizes your website for search engines using automated processes and data analysis. It’s like using a smart robot to do SEO (Search Engine Optimization) work for you.

Here’s a simple analogy: Imagine you have an extensive library with thousands of books. If you were to organize these books manually, it would take a lot of time and effort. 

But what if you had a robot that could do this for you? 

The robot could sort the books, label them, and even suggest which books are most likely to be popular based on data analysis. This is what programmatic SEO does for your website.

Programmatic SEO can help you create and optimize 100s webpages based on data analysis when implemented on a website. 

For example, if you run an e-commerce site with thousands of product pages, programmatic SEO could help you optimize each page for search engines without having to tweak each page manually. It can also help you identify new opportunities for content based on what people are searching for.

In lay terms, programmatic SEO is like having an intelligent robot that helps you make your website more visible on search engines, saving you time and effort and making your website more likely to be found by people searching for what you offer.

What Is Programmatic SEO?

Programmatic SEO is a strategic approach that involves creating and publishing unique, high-quality web pages on a large scale. This method uses a template and a database to produce content that is as comprehensive and detailed as a traditionally published article. 

However, the distinctive factor is the ability to replicate this process thousands or even millions of times, depending on the scale of the site, which can range from as few as 100 pages to as many as 5 million.

The primary goal of programmatic SEO is to ensure that each page serves a unique purpose in the user’s search journey. 

At its most basic level, programmatic SEO can be described as building a database, connecting it to a template, and publishing thousands of pages. 

However, this oversimplified explanation can lead to a common pitfall: the creation of spam. If the process is carried out without carefully considering the content’s quality and relevance, the result can be thousands of spammy, low-value pages.

While programmatic SEO is a powerful tool capable of driving significant growth, it can also spam your website if not used responsibly. 

To truly leverage the potential of programmatic SEO and become a true player in SEO growth, start thinking bigger and “deeper” about our content.

Go beyond the surface level and ensure our content is meaningful, relevant, and valuable to the user. Understand the user’s needs and create content that meets them and enhances their search experience. 

In other words, successful programmatic SEO combines scale with quality to create a vast array of unique, high-value landing pages, serving a unique purpose in the user’s search journey.

What Are the Benefits of Programmatic SEO?

Programmatic SEO allows you to tap into the hidden potential of internet traffic. Gone are the days when you had to select a few keywords, invest in content creation, publish the post, and then hope it ranks for a group of related terms. 

With programmatic SEO, you can target entire categories and capture all relevant searches using a single template. 

Here are the benefits of Programmatic SEO:


Programmatic SEO lets you make many pages using unique code. You pick the keywords, and the program uses them to make the pages. This helps people land on a page that matches what they searched for in the search engine.


With programmatic SEO, you can ensure you’ve got a dedicated page for every category, product, and/or service available on your website. The best part? You don’t have to create each of these pages yourself. Because of this, you save time, money, and effort.

High Ranking in Organic Search Results

Since each page is tailored to a highly specific keyword (or set of keywords), they’ll all easily rank high in organic search results. Programmatic SEO will rank your content in top organic search results with minimal effort.

Traffic Generation

Programmatic SEO can drive massive traffic to your website without extra work. You won’t need to hire people to meticulously create and curate content for potentially hundreds of web pages and Google snippets, saving you money and time.

Programmatic SEO ensures your pages are all substantial, helpful, and ‘meaty’ enough to merit being linked to. This improves the user experience and also helps with SEO.

Redirecting Effort Productively

Programmatic SEO is one of the most effective ways to redirect effort productively. It can more or less be set up and left alone until new keyword entries are put in. This frees employees from investing their time and energy into other things.

High ROI

If you’re looking at the return on investment of SEO, a programmatic approach can be highly profitable. This is because all optimization takes a certain amount of money to make it work. But with programmatic SEO, this is minimal. 

There are relatively few people involved in getting it up and running. And, once it’s established, it mostly doesn’t need any human interference.

Is Your Business a Good Fit for Programmatic SEO?

Any business that wants to boost its digital footprint can use Programmatic SEO. Whether you’re a startup or a well-established business, if your digital marketing strategy involves enhancing your online presence, programmatic SEO is your key. 

Programmatic SEO is best for businesses that require a lot of landing pages. For example, companies in the travel and real estate industries, or those involved in eCommerce, can significantly benefit from this approach. 

Retail businesses have an extensive range of products. They can leverage programmatic SEO to create individual SEO-optimized landing pages for each product.

Programmatic SEO can be a powerful ally if:

  • You want to improve your business SEO,
  • You want to make your products more discoverable,
  • You want to drive more traffic to your pages.

Let’s delve into some industry-specific examples to illustrate the power of programmatic SEO.

TripAdvisor is a popular travel platform. With programmatic SEO, TripAdvisor has a dedicated webpage for nearly every travel-related query. 

For example, if a user searches for “Best [things to do] in {city}”, TripAdvisor is likely to appear among the top results. This is because TripAdvisor uses programmatic SEO to target specific keywords and optimize their landing pages, thereby reaching a wider audience. 

TripAdvisor programmatic seo

They apply this strategy to thousands of transactional landing pages related to the travel industry, making TripAdvisor a go-to resource for travel enthusiasts.

Yelp, a well-known review website, has effectively used programmatic SEO to target location-specific keywords. Searching for a restaurant or bar in a specific location on Google will likely find a Yelp page among the top results. 

This strategy allows Yelp to target specific search queries rather than broader ones, enhancing its visibility and user reach.

Here are some other industry leaders who have effectively implemented programmatic SEO:

  • G2: A platform for comparing and reviewing software.
  • Canva: Provides design products using templates.
  • moveBuddha: Features popular moving routes categorized by city.
  • TripAdvisor: Optimizes for keywords ‘best {thing} in {city}’.
  • PayScale: Targets keywords related to ‘{job title} salary’.
  • Airtable: Offers templates specific to different use cases.
  • DelightChat: Ranks for ‘6 best {use case}’ apps for Shopify.
  • Product Hunt: Creates a page of related products for each product.
  • Wise: Implements a programmatic SEO strategy focused on exchange rates.

Case Study: Zapier and Programmatic SEO

Zapier is a global remote company that allows users to integrate web applications. It uses programmatic SEO in a unique way. Their strategy focuses on targeting long-tail keywords around integrating apps, which are more specific and less competitive than short-tail keywords.

Zapier’s Strategy

Zapier’s approach is to create unique landing pages for each possible integration between the thousands of apps they support. For example, Zapier has created hundreds of individual pages for the keyword: Integrating {web app 1} with {web app 2}.

When a user searches for terms like “integrating Slack with Google Drive”, or “integrating Trello with Gmail”, Zapier ranks on top. Each page is optimized for long-tail keywords such as “How to integrate Slack with Google Drive” or “Connect Trello with Gmail.”

zapier programmatic seo case study


Zapier uses programmatic SEO to generate these pages automatically. They have a template for the landing page, and the specific details (like the names of the apps being integrated and the unique features of the integration) are filled in based on the data in their database. 

This allows them to create thousands of unique, high-quality pages without manually writing each one.


This approach has proven to be highly effective. Because Zapier targets long-tail keywords, there’s less competition. It’s easier for Zapier to rank highly in search results. 

Because each page is highly relevant to the specific query, users will likely find exactly what they’re looking for, leading to a better user experience and higher conversion rates.

Without further ado, let’s get our hands dirty with programmatic SEO.

How to Do Programmatic SEO? The 4-step Guide

Here’s the 4-step guide to do programmatic seo. Remember, regardless of your business or website type, the process will remain the same. 

Step 1: Find Relevant Keywords for Programmatic SEO

Keyword research is a cornerstone of programmatic SEO. It helps you discover the search terms your potential customers use, enabling you to tailor your content to match their queries. 

Here’s how to conduct keyword research for programmatic SEO:

1.1 Define Your Goals and Intent.

The first step is similar to traditional SEO keyword analysis. Identify the category or topical group that will drive business value. Driving traffic is meaningless if it doesn’t move your business forward. 

Here are some examples:

  • TripAdvisor: Hotels, things to do
  • Yelp: doctors, restaurants, salons
  • Amazon: electronics, books, home decor

For example, consider an e-commerce business that sells home decor items.

The business value of this e-commerce site is driven by sales of its products. Therefore, the categories or topical groups that drive business value could be the different home decor items they sell. These might include:

  • Furniture,
  • Lighting,
  • Home Accessories
  • Kitchen and Dining

1.2 Identify Your Head Terms

Once we have defined your goals and intents, it’s time to define the categories you want to rank. 

These are called head terms, also known as “short-tail” keywords. They are broad, general keywords typically composed of one or two words. They usually have high search volumes but are also highly competitive. 

Start by understanding your business, products, or services. What are the main categories or offerings? These can often serve as your head terms. 

For example, if you run an online clothing store, your head terms might be “men’s clothing,” “women’s clothing,” “children’s clothing,” etc.

After identifying your head terms, verify their search volume using a keyword research tool. Tools like Google Trends, SEMrush, Ahrefs, and Google Keyword Planner are excellent for finding new keywords and their search volumes.

1.3 Identify Your Modifiers

Your head terms will generally have the largest search volume. But the real volume comes when you combine them with a modifier.

You can use the same tool you used to find the head terms to see your modifiers’ search volume.

Let’s take “living room furniture” as the head term for a home decor business.

Begin by identifying questions or queries related to “living room furniture”. This is where the shift from traditional content creation to programmatic building begins. If your head term or main topic can be modified through repeatable searches, your product is suitable for programmatic SEO. 

You can attract traffic at scale if you find common questions surrounding a product. Remember, your modifiers must be timely, comparable, and ultra-specific. 

Choose questions that are relevant within a specific timeframe. For example, 2023 living room furniture trends, Black Friday deals on living room furniture, and last season’s furniture styles.

Find questions that add value by comparing them with others. For example, living room furniture vs bedroom furniture, price comparison of furniture in different stores, and comparing furniture styles by designers.

Find valuable questions within specific parameters and not the broader audience, also known as the hyper-long-tail. 

For example, living room furniture for sale in Los Angeles, 1950s vintage furniture styles, and public questions on home decor forums about specific furniture styles.

Modifiers are separated into primary and secondary modifiers. Here are some examples: 

Primary Modifiers:

  • Laptops: gaming laptops, business laptops, lightweight laptops
  • Hotels: boutique hotels, luxury hotels, pet-friendly hotels
  • Shoes: running shoes, formal shoes, waterproof shoes

Secondary Modifiers:

  • Laptops: affordable laptops, high-performance laptops
  • Hotels: budget hotels, hotels near the airport, hotels with free breakfast
  • Shoes: leather shoes, shoes for wide feet, blue running shoes

While primary modifiers create a new subcategory, secondary modifiers describe the head term. Also, secondary modifiers can modify either the head term or both the head term and the primary modifier. For example, formal shoes for wide feet or affordable gaming laptops. 

And if your business is targeting local intent, your modifiers should be [head term] + [location].

A quick way to find the keyword gold within your topic is to go back into your keyword aggregator and type in the [topic + modifier]. For example:

  • Gaming laptop vs
  • High-performance laptops under
  • Living room furniture in

This gives you a better look at the opportunity size of each directory.

Take it one step further. Identify other topics that can be modified by the same keywords. In our example: “living room furniture” can be swapped out for “bedroom furniture,” “kitchen appliances,” and even targeting “home decor” with additional modifiers could be viable for a strong site.

1.4 Simplify Your SEO Workflow with’s Keyword Research Tool

I just came across’s Keyword Research Tool. It is a powerful resource for SEO keyword research. It uses GPT-3, an AI system developed by OpenAI, to generate unique keyword ideas in various categories.

keyword research tool for programmatic seo

For example, if your main keyword is “gourmet coffee”, you can use this tool to find related terms, modifiers, and variations. These could include phrases like “best gourmet coffee brands”, “gourmet coffee brewing techniques”, or “gourmet coffee beans from Ethiopia”.

keyword research tool for programmatic seo

The tool’s unique feature is its ability to understand relationships among keywords, topics, and entities, providing a comprehensive view of your head term. Nevertheless, AI could sometimes deliver unexpected results, so be careful.

keyword research tool for programmatic seo

In short, the Sandbox SEO Keyword Research Tool is invaluable for anyone looking to conduct in-depth keyword research, especially for finding data about head terms, modifiers, and variations. 

1.5 Compile All the Data

Now, you’ll compile all your primary and secondary modifiers into a comprehensive list.

Many suggest using Python for coding and organizing your keywords because it’s free and pre-installed on Macs. 

However, you can use any coding software you prefer, as they all yield similar results. It’s also recommended to organize your primary terms and modifiers in Google Sheets for backup.

How many keywords should you aim for in programmatic SEO?

While 100,000 or more keywords seem overwhelming, it’s standard in programmatic SEO.

However, you don’t always need a large number of keywords. Even as few as 2K-3k can provide sufficient insights.

1.6 Do a Competitive Analysis of SERPS for Your Target Keywords

Next, identify the major players for your target keyword.

Generally, you’ll want to examine the top search results, as these links rank for the most keywords. You can perform a Google search using your targeted keywords to identify your main competitors.

Let’s say you’re using the keyword “gourmet coffee.” The top competitors on this keyword are Joe’s Garage Coffee, Gloria Jeans, Cafe Britt, Java Press, Amazon, Starbucks, Peet’s Coffee, and Blue Bottle Coffee.

programmatic seo

You can enter their domain into a keyword tool like SEMrush to determine how many keywords each competitor ranks for. Also, look for your direct competitors’ backlinks, common user experience patterns, and their preferred methods for title tags.

You can use tools like Ahrefs, SEMRush, Moz, and Ubersuggest.

Here’s what we might see when conducting a competitor analysis for the keyword “gourmet coffee” on Mox.

programmatic seo competitor analysis

Remember, understanding your competition is crucial in SEO. You can identify opportunities to improve your SEO strategy and gain a competitive edge by analyzing what your competitors are doing.

It’s also good to look at what your competitors are doing. What keywords are they targeting? What kind of content are they creating? This can give you ideas for your own SEO strategy.

1.7 User Behavior Data

Finally, look at how users interact with your website. This can give you insights into what parts of your website are working well and which parts need improvement. Google Analytics is an excellent tool for this.

Remember, this step aims to gather as much data as possible. The more data you have, the better decisions you can make about your SEO strategy.

Step 2: Data Collection

Gather data about your products, their categories, and other relevant information. This could include product names, descriptions, images, prices, reviews, etc. You should also collect data about keywords people use to find products like yours. 

Let’s break down this step of the process.

2.1 Product Data

Start by gathering data about all the products on your website. This data should include things like

  • Product Name,
  • Product Description,
  • Product Category,
  • Product Images
  • Product Price,
  • Any other relevant product details.

If your website is built on a platform like Shopify or Magento, you can export this data directly from your platform. If not, you might need to use a web scraping tool or hire a developer to help you collect this data.

2.2 Organize Your Data

Once you’ve gathered all the necessary data, the next step is to organize it to be easily accessed and analyzed. Here’s how you can do it:

i. Data Storage

Store the data in a database or a spreadsheet, depending on the volume of data and your comfort level with these tools. A database might be more appropriate if you deal with large data. A spreadsheet like Google Sheets or Excel could work if the data volume is manageable.

ii. Data Organization

Organize the data in a structured way. For example, each product could be a row in your spreadsheet or a record in your database, and each piece of information about the product (name, description, category, price, etc.) could be a column.

Let’s imagine you’ve gathered data for three products from your website. Here’s how you will organize it in an Excel spreadsheet:

Product IDProduct NameProduct DescriptionProduct CategoryProduct PriceProduct Image URLKeywords
1Product AThis is great…Category 1$ A, category 1, great product
2Product VThis product is…Category 2$ B, category 2, quality product
3Product CYou’ll love this…Category 3$ C, category 3, best product

In this example:

  • Product ID is a unique identifier for each product.
  • Product Name“, “Product Description“, “Product Category“, “Product Price“, and “Product Image URL” are all pieces of information about each product.
  • Keywords” are the terms you’ve identified relevant to each product during your keyword research.

This is a simplified example, and your actual spreadsheet might include more columns depending on the data you’ve collected. For instance, you might have columns for product subcategories, product ratings, or other relevant keywords.

Remember, this step aims to organize your data to make it easy to generate SEO-optimized product pages. Each row in your spreadsheet represents a product page, and each column represents a piece of information that can be used to optimize that page for search engines.

iii. Analyze Your Data

Analyze the data to identify patterns and insights. For example, you might find that certain types of products are more popular or that specific keywords are more effective at driving traffic. You can use these insights to inform your SEO strategy.

After you’ve organized and analyzed your data, the next step is to use this data to create SEO-optimized templates for your product pages. This involves creating a standard format for your product pages that includes all the necessary SEO elements (title tags, meta descriptions, header tags, etc.) and then filling in these elements with the collected data.

For example, the title tag for a product page might be something like “[Product Name] – [Product Category] | [Website Name]”. The product name and category would be filled in with the data from your spreadsheet or database.

Creating SEO-optimized templates can be automated using scripting languages like Python or JavaScript. You can get a developer’s help if you’re uncomfortable with programming.

Programmatic SEO aims to automate as much of the SEO process as possible so you can optimize many pages quickly and efficiently. The data you’ve collected is the foundation of this process. The better your data, the more effective your SEO efforts will be.

2.3 Where to Host Your Data for Programmatic SEO?

If you’re dealing with a large volume of data, a database is often a better choice than a spreadsheet. Databases are designed to handle large amounts of data efficiently. They can provide more advanced data management and analysis features.

There are many different types of databases you can use. But for most people, a relational database like MySQL or PostgreSQL will be sufficient. These databases are widely used, well-documented, and supported by most programming languages, making them a good choice for most applications.

Suppose you deal with vast data or need more advanced data analysis features. In that case, a NoSQL database like MongoDB or a data warehousing solution like Google BigQuery or Amazon Redshift.

In terms of hosting, there are several options:

i. Self-Hosted

You can host the database on your own server. This gives you the most control but requires the most work to set up and maintain.

ii. Managed Database Service

Many cloud providers offer managed database services. They handle the setup and maintenance of the database for you. Examples include:

  • Amazon RDS (for relational databases).
  • Google Cloud SQL (for MySQL and PostgreSQL).
  • MongoDB Atlas (for MongoDB).
Amazon RDS overview
Image source: Amazon RDS

iii. Serverless Databases

These are newer options where the cloud provider fully manages the database, and you only pay for the resources you use. Examples include Google Firestore and Amazon DynamoDB.

The best choice depends on your specific needs and resources. Consulting a developer or database expert might be a good idea if you’re unsure.

2.4 Connecting Your Data to Your Website

You must connect your spreadsheet or database to your website differently for template creation. But the process will be different for both data sources. 

 Here’s a general overview of how you might do it in each case:

i. Spreadsheet

If your data is stored in a spreadsheet, you’ll likely need to convert it into a format your website can use. This often involves exporting the data to a CSV (Comma Separated Values) file, which can then be imported into your website’s database or content management system.

For example, if your website is built on WordPress, you can use a plugin like “WP All Import” to import data from a CSV file into your website. If you’re using a different platform, check if it has a similar import feature.

Suppose your website is made in Magento. It has a built-in feature allows you to import data from a CSV file. This can be useful if your data is currently stored in a spreadsheet. 

Here’s how you can do it:

  1. Go to System > Data Transfer > Import in the Magento admin panel.
  2. In the Entity Type dropdown, select the data type you’re importing (e.g., Products).
  3. Click Choose File and select your CSV file.
  4. Click Check Data to validate your file.
  5. If the file is valid, click Import to import your data.

ii. Database

If your data is stored in a database, you’ll need to write a script or use a tool that can pull data from the database and use it to generate your website’s pages. 

You could use Python or PHP to connect to the database, query the data, and then use this data to generate HTML.

For example, if your website is built with Python, you could use a library like SQLAlchemy to connect to your database and query your data. Then, using this data, you could use a web framework like Flask or Django to generate your website’s pages.

Step 3: Create a Template

Create a template for your product pages, including all the necessary SEO elements. This could include title tags, meta descriptions, header tags, and structured data.

The content of these elements will be dynamically generated based on the data you collected in Step 1.

The idea behind creating a template is to have a standard format or structure for your pages that can be filled in with the specific data for each product. This allows you to create a large number of unique, SEO-optimized pages quickly and efficiently.

Here’s a simplified step-by-step process:

3.1 Identify SEO Elements

Start by identifying the SEO elements you want to include on your product pages. For example,

  • Title tag: This is the page title that appears in search engine results. It should include the product name and relevant keywords.
  • Meta description: This is a short description of the page that appears in search engine results. It should be engaging and include relevant keywords.
  • Header tags (H1, H2, etc.): These are used to structure the content on the page. The H1 tag should typically include the product name and category.
  • Alt text for images: This is a description of the images on your page, which can help with SEO and accessibility.
  • URL structure: The URL of each page should be descriptive and include relevant keywords.

Don’t forget the search intent!

So, you’ve got over 100,000 keywords. You might be thinking, “Do I need to make a unique page for each one?” Well, the answer is nope!

Instead of making a page for each keyword, it’s wiser to focus on what people are looking for when using those keywords. This is called ‘search intent’.

Now, here’s the thing – you don’t get to decide what the search intent is. That’s Google’s job. They use fancy algorithms and heaps of data to figure it out. It’s not always spot on, but it’s way better than just guessing.

You’ll need to do some detective work to understand what Google thinks the search intent is for a keyword. Check out the search results for different keywords and see what comes up.

Here’s a pro tip: At the bottom of the Google search results page, there’s a section called “Searches related to”. That’s gold! Also, if Google highlights some words in bold, that’s a good sign that the keyword might be a winner.

Google Keyword ideas for programmatic seo

Even with this approach, you’re still going to end up with a lot of pages. But don’t worry. There are strategies to help you create unique landing pages without losing your mind.

3.2 Create a Template

Next, create a template that includes all of these SEO elements. The specific format of the template will depend on the platform you’re using to build your website. 

For example, if you’re using Magento, you might create a .phtml template file. If you’re using a static site generator like Jekyll, you might create a .html file with Liquid tags.

Here’s a very simplified example of what a template might look like:

<title>{{ product_name }} - {{ product_category }}</title>
<meta name="description" content="{{ product_description }}">
<h1>{{ product_name }}</h1>
<img src="{{ product_image_url }}" alt="{{ product_name }}">
<p>{{ product_description }}</p>

In this example, the parts inside the {{ }} are placeholders that will replace each product’s actual data.

You will then use a script or a tool to fill in the template with the data for each product. This will involve looping over your data and, for each product, replacing the placeholders in the template with the actual data. 

The result will be a unique, SEO-optimized page for each product.

This is a simplified overview of the process. The specifics will depend on the platform you’re using and the data you’ve collected. 

Step 4: Generate Pages

Now that you have created the template. Now you will write a script for assigning data to the variables in the template. It is typically written in a separate file, which is then run to generate the pages. 

This file’s specific location and name will depend on your website’s structure and the programming language you’re using.

For example, if you’re using PHP, you might create a new PHP file in the root directory of your website called generate_pages.php. This file would contain the script for loading your data, looping over it, and generating a page for each product.

Here’s a simplified example of what this script might look like:

// Load the CSV file
$data = array_map('str_getcsv', file('data.csv'));

// Load the template file
$template = file_get_contents('template.phtml');

// Loop over each row in the data
foreach ($data as $row) {
    // Assign the data in each column to a variable
    $product_name = $row[0];
    $product_image = $row[1];
    $product_description = $row[2];
    $product_price = $row[3];
    // ... other variables ...

    // Replace the placeholders in the template with the actual data
    $page = str_replace(
        ['{{ product_name }}', '{{ product_image }}', '{{ product_description }}', '{{ product_price }}', /* ... other placeholders ... */],
        [$product_name, $product_image, $product_description, $product_price, /* ... other variables ... */],

    // Save the resulting page to a file
    file_put_contents("pages/$product_name.html", $page);

In this example, data.csv is your CSV file and template.phtml is your template file. The script loads the CSV file and the template, loops over each row in the CSV file, assign the data in each column to a variable, replaces the placeholders in the template with the actual data, and then saves the resulting page to a file.

To run this script, you would typically use the command line. For example, if you’re using a Unix-based system like Linux or macOS, you might run the script with a command like php generate_pages.php.

Please note that this is a simplified example, and the actual process may be more complex, especially if you’re dealing with a large amount of data or complex product data. 

If your website is made in Magento, here’s a general idea of how it will work:

4.1 Create a Custom Module

In Magento, custom functionality is typically added through modules. Create a custom module for your script. You will create a new directory in your Magento installation’s app/code directory and then add several files that define your module and its behavior.

4.2 Add Your Script

Within your custom module, you’ll add your script. This might be in a Controller, a Model, or a Helper, depending on what exactly your script is doing. 

Your script will connect to the database, fetch the data, loop over it, populate the template for each row of data and save the result as a new product page.

4.3 Run Your Script

How you run your script depends on how you’ve set it up. If you’ve set it up as a Controller, you might access a specific URL to run it. 

You might run it from the command line if you’ve set it up as a console command. If you’ve set it up to run automatically, it might be triggered by a cron job or an event in Magento.

4.4 Check Your Pages

After your script has run, check your website to ensure the new product pages have been created correctly. You should see a new, SEO-optimized page for each row of data in your database.

Remember, this is a high-level overview. The specifics will depend on your exact setup and requirements. Creating a custom module and adding a script involves writing PHP code and understanding Magento’s architecture. 

Also, keep in mind that any time you’re making changes to your website. It’s a good idea to do it in a development environment first rather than on your live website. This allows you to test everything and ensure it’s working correctly before you make the changes live.

Avoid Doorway Pages

When doing programmatic SEO, avoid creating doorway pages. What are doorway pages? That’s how Google defines doorway pages:

doorway pages

Doorway pages are designed solely for search engine ranking without adding value to users. 

Google frowns upon such practices. The secret to success lies in offering helpful content that serves your audience. 

Image source:

If your content has a real purpose and offers value, you can confidently scale your landing pages while staying within Google’s guidelines. 

Now, let’s dive into the world of programmatic SEO and master the art of creating impactful landing pages at scale.

The Role of Programmatic SEO in the Future

With its focus on automation, data, and scalability, Programmatic SEO is paving the way for a more data-driven, user-focused approach to SEO. 

As search algorithms continue to evolve, businesses that embrace Programmatic SEO will be better positioned to adapt and thrive in the ever-changing digital landscape.


Programmatic SEO is not just a buzzword. It’s a powerful approach to search optimization that’s changing the game for businesses of all sizes. 

By automating SEO tasks, leveraging data for insights, and scaling SEO efforts, Programmatic SEO is helping businesses achieve better search visibility, more organic traffic, and, ultimately, higher business growth. 

So, if you want to level up your SEO game, it might be time to try Programmatic SEO.

What’s Next?

So, what’s next on your journey with programmatic SEO? 

Let’s be honest; it’s a challenging task. But the rewards are worth it! If you want to boost your organic traffic by publishing at scale, programmatic SEO is the way to go. 

Just remember one important thing: create content that genuinely helps your users. If your content lacks value, Google might not be so fond of it, and all your efforts could go to waste. 

But hey, don’t worry! You’ve got this covered. Follow the strategies discussed in this article, and you’ll be well on your way to a successful programmatic SEO outcome. 

Get ready to see that positive impact on your website! Keep pushing forward, and the results will speak for themselves. Good luck!

This article has given you a deeper understanding of Programmatic SEO and its potential benefits. If you found this post helpful, share it with others who might benefit. 

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