How to Use Ben Franklin Effect to Boost Customer’s Attention+Loyalty?
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How to Use Ben Franklin Effect to Boost Customer’s Attention+Loyalty?

We are remarkable at disillusioning ourselves. We can’t recognize that our perceptions, attitudes, and views about the outer world are changed from within.  One of the most remarkable demonstrations of this cognitive bias is the Benjamin Franklin Effect. A general self-delusion is that we do nice things to people we like and bad things to…

10 Storytelling Techniques to Make You a Better Storyteller + Copywriter [Free Templates Included]
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10 Storytelling Techniques to Make You a Better Storyteller + Copywriter [Free Templates Included]

Storytelling is an art. And like art, it requires creativity, vision, skill, and practice. It’s a crucial part of the most successful marketing campaigns. It sets vibrant brands apart from simple businesses. It turns one-time shoppers into loyal consumers. Storytelling skill is valuable for all marketers. It’s the heart of inbound marketing. This post will…

B2B vs B2C Copywriting: 7 Key Differences That Matter
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B2B vs B2C Copywriting: 7 Key Differences That Matter

Ever wondered how marketing and copywriting differ between B2B (Business-to-Business) and B2C (Business-to-Consumer)? You’re not alone. It’s a common question that many aspiring copywriters and marketers ask. Let’s talk about the key differences and similarities between B2B and B2C copywriting. B2B Vs B2C: What Are These? Before diving into the differences, let’s define what B2B…

10 Storytelling Tips That will Take Your Writing Career to the Next Level
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10 Storytelling Tips That will Take Your Writing Career to the Next Level

Do you want to tell compelling stories that resonate with your audience, but are not sure how you can apply powerful storytelling tips to your writing? Let me get it straight. People don’t buy from companies, they buy from people. That’s why the best marketers are great storytellers.  I know, it can be hard to…