How to Use Ben Franklin Effect to Boost Customer’s Attention+Loyalty?
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How to Use Ben Franklin Effect to Boost Customer’s Attention+Loyalty?

We are remarkable at disillusioning ourselves. We can’t recognize that our perceptions, attitudes, and views about the outer world are changed from within.  One of the most remarkable demonstrations of this cognitive bias is the Benjamin Franklin Effect. A general self-delusion is that we do nice things to people we like and bad things to…

10 Storytelling Techniques to Make You a Better Storyteller + Copywriter [Free Templates Included]
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10 Storytelling Techniques to Make You a Better Storyteller + Copywriter [Free Templates Included]

Storytelling is an art. And like art, it requires creativity, vision, skill, and practice. It’s a crucial part of the most successful marketing campaigns. It sets vibrant brands apart from simple businesses. It turns one-time shoppers into loyal consumers. Storytelling skill is valuable for all marketers. It’s the heart of inbound marketing. This post will…

B2B vs B2C Copywriting: 7 Key Differences That Matter
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B2B vs B2C Copywriting: 7 Key Differences That Matter

Ever wondered how marketing and copywriting differ between B2B (Business-to-Business) and B2C (Business-to-Consumer)? You’re not alone. It’s a common question that many aspiring copywriters and marketers ask. Let’s talk about the key differences and similarities between B2B and B2C copywriting. B2B Vs B2C: What Are These? Before diving into the differences, let’s define what B2B…

How To Become a Successful B2B Copywriter? [2023 Guide]
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How To Become a Successful B2B Copywriter? [2023 Guide]

Although B2B copywriting is an exciting yet competitive niche, a B2B copywriter has a high demand in every B2B niche possible.

Do you know marketing managers spend as much as $5.2 billion every year on B2B content marketing? 

That’s a lot of money, which means there are plenty of opportunities for smart, driven people like you to get in on the action.

Here’s some information about B2B copywriting and what it takes to become a successful B2B copywriter.

10 Storytelling Tips That will Take Your Writing Career to the Next Level
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10 Storytelling Tips That will Take Your Writing Career to the Next Level

Do you want to tell compelling stories that resonate with your audience, but are not sure how you can apply powerful storytelling tips to your writing? Let me get it straight. People don’t buy from companies, they buy from people. That’s why the best marketers are great storytellers.  I know, it can be hard to…